Imagine this — it's rugby season, and you're looking for a sports bar in your area.
So you whip out your phone to Google. And just like that, you find one bar where you can watch the games with your friends.
Your customers are doing the same thing. They’re on their phones finding nearby products or services. And as many as 88% of consumers actually visit a local business within 24 hours of searching for them online.
To increase visibility in location-based searches, you’ll need local SEO. It’s a strategy that helps startups, brick-and-mortar-stores, and smaller businesses stay relevant.
Use this local SEO guide to stand out online and drive more foot traffic to your offline store.
NAP stands for Name, Address, and Phone Number.
Search engines — like Google — take your NAP data into account and use it to decide what businesses show up on geo-targeted searches.
So make sure you input correct and consistent details on your website. You’ll also want to display it in visible areas, like on the header or footer.
Sure, this sounds like common sense advice. But you’d be surprised on how many misleading data float around the internet these days!
When targeting keywords, go local.
Local keywords comprise your targeted niche and geo-specific terms, like “pediatric dentist North Melbourne” or “plumbing repair Adelaide”.
Local keywords produce lower search volumes. But keep in mind that you’re looking at traffic that’s more likely to convert.
Search Engine Journal details a great step by step guide to leveraging local keywords.
Link building is a key strategy to ranking in organic searches. “Localise” by earning quality local backlinks.
Search engines favour authority over the volume of backlinks you have. So, focus on earning backlinks from sites with relevant content and high domain authority.
You can also try the following tips:
All local businesses aim to get to Google’s Snack Pack. It displays the top three businesses in a specific location and niche. You’ll see it right on top of local SERPs (search engine results page).
With its prominence, companies that appear on the Snack Pack invite more conversions.
We won’t fluff our words here. Getting a spot in Snack Pack isn’t an easy, overnight thing.
You need to consider these small, yet crucial details:
Google My Business signals are the top ranking factor for Google Snack Pack. It’s a free business directory, so you should have no problems with getting listed!
Listing your business in GMB tells Google that your business exists. Once you create a listing, GMB verifies and matches your business to specific local searches.
When setting up your GMB account, remember to specify the following info:
Did you know that local citations are the fourth most important factor for local search ranking?
You build local citations through mentions of any NAP or other business information online.
Get quality citations through online business directory listings. This includes your GMB listing as search engines trust them.
Aside from GMB, you can opt to list your business on directories like Yelp, Foursquare, and Yellow Pages.
Recommended: Reach local customers with Crazy Domains Business Directory.
There are several other ways to build citations for your local SEO campaign, including:
For example, you have a dentistry business in Australia. You can list your business in Australian Dentists Directory, Australian Health Directory, Dental Find, and more.
These are citations you earn through publications involving the use of news sites, government databases, maps, etc.
Online reviews play a key role in influencing a buyer’s decision. And while this is a wide-known truth, what most people don’t know is that reviews actually impact local search ranking.
In fact — the volume, frequency and diversity of online reviews rank third on Moz’s 2018 Local Search Ranking Factors.
Get positive reviews as much as possible. The best times to ask are during re-orders, social media mentions and referrals. If there are negative reviews (as they’re unavoidable), give a professional response quickly to redeem your reputation.
Local SEO helps you reach out to your local market. Don't miss the opportunity to let people in your area know you exist!
Use this simple guide to build a local SEO strategy, and say hello to higher search traffic and a larger customer base.
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