{"id":36512,"date":"2021-09-23T12:50:34","date_gmt":"2021-09-23T04:50:34","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=36451"},"modified":"2021-10-01T09:26:15","modified_gmt":"2021-10-01T01:26:15","slug":"email-seo-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.my\/learn\/email-seo-marketing\/","title":{"rendered":"Emails and SEO: A Marriage Made in Marketing"},"content":{"rendered":"<p><span data-contrast=\"auto\">The rise of online marketing means companies\u00a0have more channels\u00a0than ever\u00a0to\u00a0reach\u00a0their\u00a0customers.\u00a0So much of our everyday lives\u00a0in the modern world\u00a0takes\u00a0place online.\u00a0Therefore,\u00a0it makes sense that\u00a0marketers follow\u00a0armed\u00a0with a range of tools to try and gain the attention of potential consumers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Examples of online marketing\u00a0techniques\u00a0include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Social\u00a0media marketing<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Content marketing<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mobile marketing<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Display advertising<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Email Marketing<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">And Search Engine Optimisation (SEO).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Getting traffic to your company\u2019s website is the first battle in online marketing, and it is the focus\u00a0of\u00a0many of these\u00a0approaches.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although\u00a0SEO has\u00a0been around\u00a0since the early days of the internet, it has received more and more attention in recent years. As a result, any company\u00a0looking\u00a0to\u00a0increase site traffic and generate\u00a0online\u00a0leads\u00a0in 2021\u00a0must\u00a0consider\u00a0their\u00a0SEO.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, many don\u2019t\u00a0realise\u00a0that SEO\u00a0can be\u00a0combined\u00a0with\u00a0other online marketing strategies such as email marketing.\u00a0The data produced by both email marketing and SEO help\u00a0better\u00a0inform decisions made in each.\u00a0Plus,\u00a0there\u00a0are\u00a0cross overs\u00a0in\u00a0terms of\u00a0best practices and approaches that work great for both.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before discussing how to best integrate email and SEO into a successful online marketing strategy, let\u2019s explain each technique.<\/span><\/p>\n<h2><span class=\"TextRun Highlight SCXW137886031 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137886031 BCX0\" data-ccp-parastyle=\"heading 2\">What is SEO?<\/span><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-36515 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/What-is-SEO_.png\" alt=\"What is SEO\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-SEO_.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-SEO_-300x150.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-SEO_-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Put simply,\u00a0SEO is the\u00a0process of improving\u00a0your\u00a0website\u00a0such that it\u00a0ranks higher on search engines, most notably Google,\u00a0increasing\u00a0its visibility.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A staggering\u00a0<\/span><a href=\"https:\/\/lauro.media\/blog\/digital-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">93%\u00a0of all online interactions<\/span><\/a><span data-contrast=\"auto\">\u00a0begin with a\u00a0search engine, with Google accounting for 95% of web searches in Australia\u00a0alone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They truly are the gatekeepers of the online world.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, the higher\u00a0your website appears on Google\u2019s search result page, the more traffic you\u00a0can\u00a0expect to see.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It makes sense, though. Think about all the Google searches you have done over the years. How often did you get to the 2nd page of results? Unless you\u2019re going deep into the weeds on a subject,\u00a0you trust Google and\u00a0stick with the top results returned\u00a0to you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The value of those top Google spots\u00a0for searchable terms in a\u00a0given\u00a0field is immense. Companies can\u00a0drive vast amounts of organic traffic from search engines straight to their website leading to greater revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SEO is all about getting higher up\u00a0search engine rankings and\u00a0in front\u00a0of\u00a0people\u00a0who\u00a0search\u00a0for terms related to your business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, SEO is a complex\u00a0and dynamic field.\u00a0It\u00a0requires the careful study of information\u00a0provided by\u00a0Google and reverse engineering Google searches\u00a0to understand\u00a0key\u00a0ranking factors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google\u2019s\u00a0algorithm\u00a0takes into\u00a0account\u00a0hundreds of ranking factors\u00a0when\u00a0producing\u00a0search results.\u00a0Some of the\u00a0most\u00a0critical\u00a0factors to consider include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Content quality<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Backlinks<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Date published<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mobile-friendliness<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Page speed<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Core web vitals<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Domain power<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun Highlight SCXW223173058 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223173058 BCX0\" data-ccp-parastyle=\"heading 2\">What is Email Marketing<\/span><span class=\"NormalTextRun SCXW223173058 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-36516 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/What-is-Email-Marketing__.png\" alt=\"What is Email Marketing\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-Email-Marketing__.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-Email-Marketing__-300x150.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/What-is-Email-Marketing__-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Email marketing is sending\u00a0email\u00a0communications\u00a0directly to your subscriber or mailing list contacts.\u00a0Typically,\u00a0these contacts sign up to your email list, giving explicit permission to receive emails from you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Email marketing has the highest ROI\u00a0(<\/span><a href=\"https:\/\/www.barilliance.com\/email-marketing-statistics\/#tve-jump-17b899856ca\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">$38 for every $1 spent<\/span><\/a><span data-contrast=\"auto\">)\u00a0compared\u00a0to other online marketing strategies. It makes sense, given you\u00a0are\u00a0directly\u00a0contacting an interested audience rather than\u00a0sending\u00a0your advertising\u00a0out\u00a0in\u00a0the vast aether of the internet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Modern email marketing has moved away from the scattergun spam approach that\u00a0clogged\u00a0up inboxes, mainly\u00a0producing\u00a0frustrated recipients. Nowadays, email marketers focus on consent and segmenting their mailing list to send personalised content that finds the right person at the right time to close a sale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are many great applications for email marketing. These include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Promotional\u00a0<\/span><\/b><b><span data-contrast=\"auto\">E<\/span><\/b><b><span data-contrast=\"auto\">mails<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0letting customers know about special offers on your products or services.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Information<\/span><\/b><b><span data-contrast=\"auto\">al\u00a0<\/span><\/b><b><span data-contrast=\"auto\">E<\/span><\/b><b><span data-contrast=\"auto\">mails<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0providing\u00a0subscribers with helpful knowledge related to your products or services.\u00a0This could be letting them know about a new product or sharing tips and insights about your product\u2019s use.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Recommendation Emails<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0giving personalised recommendations specific to a customer based on past interaction.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Feedback\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Emails<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 asking customers to tell you about their experience with your services. This provides you with actionable\u00a0data\u00a0to improve customer experience in the future and continues\u00a0the\u00a0customer interaction,\u00a0helping\u00a0turn them into repeat clients.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Email marketing offers a range of benefits for businesses and remains an integral part of modern online marketing. <\/span><span data-contrast=\"auto\">From generating site traffic to driving sales, email\u00a0marketing\u00a0is simple to get off the ground and can provide an immediate impact.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.com\/learn\/email-marketing-in-2022\/\" target=\"_blank\" rel=\"noopener\">Will Email Marketing Remain Relevant in 2022?<\/a><\/strong><\/p>\n<h2><span class=\"TextRun Highlight SCXW212672000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212672000 BCX0\" data-ccp-parastyle=\"heading 2\">Can Email Marketing help with SEO?<\/span><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-36517 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/Can-Email-Marketing-help-with-SEO__.png\" alt=\"Can Email Marketing help with SEO\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Can-Email-Marketing-help-with-SEO__.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Can-Email-Marketing-help-with-SEO__-300x150.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Can-Email-Marketing-help-with-SEO__-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Email marketing does not directly affect SEO\u00a0and\u00a0where your website ranks on Google searches.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, it does\u00a0work towards generating leads and driving site traffic, just using a different medium.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Improving your email marketing means higher click-through rates and,\u00a0therefore,\u00a0more people on your site.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We all know that one of the most significant challenges\u00a0in online marketing is getting people onto your website. From there,\u00a0you have to back your\u00a0site design,\u00a0web copy, landing pages, and\u00a0products to convert\u00a0visitors into customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether they click due to a special\u00a0offer\u00a0or\u00a0their curiosity is\u00a0piqued from an informative email, email marketing is a great tool to drive site traffic.\u00a0But more than just helping achieve the same goal, email marketing and SEO are complementary tools that can enhance each other.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So how can you successfully combine SEO and email marketing\u00a0to make a real difference and drive new sales?<\/span><\/p>\n<h2><span class=\"TextRun Highlight SCXW199363267 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199363267 BCX0\" data-ccp-parastyle=\"heading 2\">How to Integrate a Successful SEO + Email Marketing Strategy<\/span><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36518 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/How-to-Integrate-a-Successful-SEO-Email-Marketing-Strategy.png\" alt=\"How to Integrate a Successful SEO + Email Marketing Strategy\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/How-to-Integrate-a-Successful-SEO-Email-Marketing-Strategy.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/How-to-Integrate-a-Successful-SEO-Email-Marketing-Strategy-300x150.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/How-to-Integrate-a-Successful-SEO-Email-Marketing-Strategy-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<h3><span class=\"TextRun SCXW83417015 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83417015 BCX0\" data-ccp-parastyle=\"heading 3\">K<\/span><span class=\"NormalTextRun SCXW83417015 BCX0\" data-ccp-parastyle=\"heading 3\">eyword<\/span><span class=\"NormalTextRun SCXW83417015 BCX0\" data-ccp-parastyle=\"heading 3\">s<\/span><span class=\"NormalTextRun SCXW83417015 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><span class=\"NormalTextRun SCXW83417015 BCX0\" data-ccp-parastyle=\"heading 3\">for email marketing and SEO<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">In\u00a0SEO,\u00a0you have to\u00a0research\u00a0and understand\u00a0the keywords your target audience is\u00a0searching for.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Including\u00a0these keywords on your site\u00a0is vital\u00a0to\u00a0get ranked in related searches. However,\u00a0keyword research\u00a0can take you further than\u00a0just\u00a0SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Understanding what your target audience is searching for online can significantly improve your email marketing. Important, searchable keywords are also precisely what you should be using in your email communications, especially in subject lines.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/managed-seo\/?utm_source=article&amp;utm_medium=banner&amp;utm_campaign=managed_seo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36519 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/Banner-SEO.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Banner-SEO.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Banner-SEO-300x101.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Banner-SEO-400x135.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW67002240 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67002240 BCX0\">SEO keywords allow you to learn what your audience is looking for<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">. This information is vital for email marketing<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">. U<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">sing the same SEO keywords in subject lines helps improve<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">email<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">opening\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">rates.<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">\u00a0And this relationship is reciprocal. An email subject line that performs\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">well\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">can inform\u00a0<\/span><span class=\"NormalTextRun SCXW67002240 BCX0\">future keyword research.<\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW212105994 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212105994 BCX0\" data-ccp-parastyle=\"heading 3\">Successful email marketing\u00a0<\/span><span class=\"NormalTextRun SCXW212105994 BCX0\" data-ccp-parastyle=\"heading 3\">informs SEO content<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">An\u00a0email marketing campaign\u00a0with great results proves there is an audience for that type of content.\u00a0Data on email marketing campaigns isn\u2019t just\u00a0crucial\u00a0for\u00a0future email campaigns;\u00a0it also gives insight\u00a0on pages with\u00a0the\u00a0potential for high search ranking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0a specific type of\u00a0content works for your\u00a0mailing list,\u00a0it\u00a0will likely\u00a0work on a\u00a0broader\u00a0audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can also convert email campaigns into web pages for better SEO. It could be a subject that resonates with your mailing list that\u2019s covered in your company blog or specific formatting and design choices that achieved excellent click-through rates and translated to your website.<\/span><\/p>\n<h3><span class=\"TextRun SCXW152484982 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW152484982 BCX0\" data-ccp-parastyle=\"heading 3\">Ensure email marketing content can also be found on your website<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW36185965 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36185965 BCX0\">On a similar theme, make sure your email marketing content<\/span><span class=\"NormalTextRun SCXW36185965 BCX0\">\u00a0is also available on your website. When someone wants to find something they half-remember from an email, there is a good chance the<\/span><span class=\"NormalTextRun SCXW36185965 BCX0\">y turn to a search engine before combing through their inbox.<\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW243125986 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243125986 BCX0\" data-ccp-parastyle=\"heading 3\">Improve on-site engagement<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Email marketing\u00a0doesn\u2019t just\u00a0drive traffic to your website, but the audience it brings are also\u00a0more likely to engage with your website.\u00a0These people\u00a0signed up to receive your emails from you\u00a0and are more likely to spend time with specific content or resources on your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now, extended visits and increased engagements are more likely to result in a conversion.\u00a0And it also helps with conversion.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While Google hasn\u2019t confirmed interaction, time spent on a site, or bounce rate are direct ranking factors; they correlate with higher rankings.<\/span><\/p>\n<h3><span class=\"TextRun SCXW17753843 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17753843 BCX0\" data-ccp-parastyle=\"heading 3\">Increase Shares<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW111178570 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111178570 BCX0\">Before social media, emails were one of the original ways to share content online.\u00a0<\/span><span class=\"NormalTextRun SCXW111178570 BCX0\">And m<\/span><span class=\"NormalTextRun SCXW111178570 BCX0\">any still forward emails to<\/span><span class=\"NormalTextRun SCXW111178570 BCX0\">\u00a0friends and family when they find something interesting or a great deal.<\/span><span class=\"NormalTextRun SCXW111178570 BCX0\">\u00a0Likewise, you can use CTAs in your emails to get your mailing list to share content on their social channels.<\/span><span class=\"NormalTextRun SCXW111178570 BCX0\"> Increased visibility from social media shares can boost your SEO and produce link opportunities.<\/span><\/span><\/p>\n<h2><span class=\"TextRun Highlight SCXW169422843 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW169422843 BCX0\">Email Marketing vs. SEO: Why not Both?<\/span><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36520 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/09\/Email-Marketing-vs.-SEO_-Why-not-Both_.png\" alt=\"mail Marketing vs. SEO. Why not Both?\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Email-Marketing-vs.-SEO_-Why-not-Both_.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Email-Marketing-vs.-SEO_-Why-not-Both_-300x150.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/09\/Email-Marketing-vs.-SEO_-Why-not-Both_-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">With\u00a0the ability for email marketing to help SEO on top of its standalone benefits,\u00a0there is no excuse for your business\u00a0not to\u00a0make email marketing a cornerstone of your online presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Crazy Domains<\/span><\/a><span data-contrast=\"auto\">\u00a0offers software to cover every aspect of your company\u2019s email marketing\u00a0strategy. From stylish templates\u00a0and\u00a0comprehensive mailing list management\u00a0to\u00a0delivery\u00a0tracking,\u00a0scheduling\u00a0and\u00a0personalised content. Get in touch today and learn how email marketing can drive traffic to\u00a0your site and boost sales.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/email-marketing\/?utm_source=article&amp;utm_medium=banner&amp;utm_campaign=email_marketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35082 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/07\/Banner-Email-Marketing-1.png\" alt=\"Banner - Email Marketing (1)\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/07\/Banner-Email-Marketing-1.png 728w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/07\/Banner-Email-Marketing-1-300x101.png 300w, https:\/\/www.crazydomains.my\/learn\/wp-content\/uploads\/2021\/07\/Banner-Email-Marketing-1-400x135.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of online marketing means companies\u00a0have more channels\u00a0than ever\u00a0to\u00a0reach\u00a0their\u00a0customers.\u00a0So much of our everyday lives\u00a0in the modern world\u00a0takes\u00a0place online.\u00a0Therefore,\u00a0it makes sense that\u00a0marketers follow\u00a0armed\u00a0with a range of tools to try and gain the attention of potential consumers.\u00a0\u00a0 Examples of online marketing\u00a0techniques\u00a0include:\u00a0 Social\u00a0media marketing\u00a0 Content marketing\u00a0 Mobile marketing\u00a0 Display advertising\u00a0 Email Marketing\u00a0 And Search Engine Optimisation (SEO).\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1203,"featured_media":36514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2010,1290],"tags":[2400,1440],"coauthors":[5237],"class_list":["post-36512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-email-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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