{"id":6826,"date":"2019-12-17T02:30:27","date_gmt":"2019-12-17T02:30:27","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=6463"},"modified":"2020-06-05T06:29:46","modified_gmt":"2020-06-04T22:29:46","slug":"seo-essentials-2","status":"publish","type":"post","link":"https:\/\/www.crazydomains.my\/learn\/seo-essentials-2\/","title":{"rendered":"The Crazy Easy Guide to SEO Essentials"},"content":{"rendered":"

Search engines touch every aspect of our lives. From helping us find great local restaurants to showing today\u2019s weather forecast, it\u2019s hard to imagine a world without them.\u00a0<\/span><\/p>\n

With its influence, imagine how search engines can boost your website traffic \u2014 <\/span>and<\/span><\/i> send customers your way.<\/span><\/p>\n

That\u2019s where your SEO (or Search Engine Optimisation) strategies steps in. But where do you even begin?\u00a0<\/span><\/p>\n

We\u2019ll talk about all that in this lesson \u2014 and more.<\/span><\/p>\n

Why do you need SEO?<\/span><\/span>\u00a0<\/span><\/h3>\n

\"Why<\/p>\n

Think about the last time you needed answers. Did you flip through Yellow Pages, or turn to Google?<\/span><\/p>\n

If you want people to find your business online, you\u2019d want to appear on top of search engine results<\/a> pages, or SERPs. This includes being featured in rich snippets.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Because <\/span>75% of users<\/span><\/a> are more likely to click on a result on the first SERP, you instantly lose most people if you appear after that.<\/span><\/p>\n

As such, the goal of SEO is to get your website \u2014 and website pages \u2014 on that coveted first page.<\/b><\/p>\n

How does SEO work?<\/span><\/span>\u00a0<\/span><\/h3>\n

\"How<\/span><\/p>\n

Search engines work through three important functions: <\/span>crawl<\/b>, <\/span>index<\/b>, and <\/span>rank<\/b>.<\/span><\/p>\n

Every search engine has bots (a.k.a. spiders) that \u201ccrawl\u201d the web for new and updated content. These spiders catalogue web pages, along with key information, into an index.\u00a0<\/span><\/p>\n

When someone searches for something, the search engine<\/a> displays the most relevant results from its index. <\/span><\/p>\n

But, how do search engines choose which results to show first?<\/b>\u00a0<\/span><\/p>\n

Search engines use a complex algorithm that ranks each web page based on hundreds of varying factors.\u00a0<\/span><\/p>\n

No one is completely sure what these factors are.\u00a0<\/span><\/p>\n

But through trial and error, search engine experts have found that these three factors lead to higher search rankings:\u00a0<\/span><\/p>\n