Course Overview

There’s a reason people stay loyal to a business—branding. How customers perceive your business online depends on your brand and how you execute it.

This is why it’s important to not only stand out with a stunning website but also use it to connect with your audience (and potential customers!).

In this course, Logen Lanka highlights the essential components that’ll help you create a brandable website that sparks connections, nurtures customer loyalty, and brings a positive user experience.

Learning Objectives:

• Learn how to use the SMART method in creating effective online business goals.
• Explore the different types of websites and their objectives.
• Know the must-have web pages and what to use for your website.
• Learn the importance of sitemaps and how they serve users and search engines.
• Understand how web design and branding impact user behaviour.
• Ace your marketing by creating effective website content using the AIDA model.