6 Website Builder Tips to Optimise Your Site and Boost Conversions

Back in the day, getting online is extremely hard and ridiculously expensive. Now, it’s 10x easier and more affordable — all thanks to website builder platforms.

Site builders, such as Crazy Domains’ Website Builder, allow you to create a website in minutes. You don’t have to be skilled at programming!

With its intuitive interface, all you need to do is drag-and-drop text and visual elements, hit Publish, and you get a fully functional website. But attracting traffic and conversions is another story.

So, let’s get down to business. Here’s how you can create and optimise your website to attract sales using Website Builder.

Building Optimised Websites: Everything You Need to Do

Have a clear goal

Creating a website with no clear goal is like driving your car to an unknown destination without a map. Without a goal, you won’t be able to track if your website is bringing you revenue and giving you your money’s worth.

Having goals helps you stay focused on what matters and guides you in every decision you make.

To start off, create a checklist to help you perform tasks seamlessly.

READ: The Quickstart Guide to Building a Website

Keep your navigation menu clean

Make your website’s navigation menu clear and cutthroat.  Your visitors should be able to find what they’re looking for within three clicks.

A crowded menu bar is downright ugly (web design–wise) and confusing. A good rule of thumb is to keep it between three to six choices.

The more concise your navigation is, the easier it is for users to navigate your site and for search engines to crawl, index, and rank it.

Make your own branded logo

Studies show that 60% of consumers avoid brands that have odd, unattractive, or unappealing logos, regardless if they have good reviews. This means logos can make or break your business.

When it comes to logo making, it’s imperative to not only make a solid first impression but make a lasting impression as well.

Take for example, the Apple logo. As of 2021, it ranked as the most recognisable company logo in the world. It’s simple, sleek, and memorable — now that’s a powerful logo right there.

Tips on how to make a business logo:

Know your brand’s nature

Make sure your logo represents your business. Its colours and images should align with your business and the goods or services you provide. 

Pick fonts carefully

Your fonts should speak about your brand’s personality. For example, toy companies almost always use handwritten typefaces.  This is because children are their target market, and they want to be relatable to their audience.  

If possible, create your own font. It’s more personalised and rest assured, no one has used it.

Keep it simple

A simple logo design goes a long way towards establishing brand identity because customers can quickly recognise you. Don’t go overboard by adding different elements like clashing colours,  two different fonts, and a boatload of shapes that doesn’t make sense.

Keep it simple, neat, and clean.

Use a logo with a transparent background

When you use a transparent background for your official logo, you won’t have to worry about the background clashing or contrasting with its surroundings.

Check how your website looks on mobile devices

Make sure your visitors will have an excellent web experience upon the first click. One way to do that is to make sure your website is mobile-friendly. 

Nowadays, most people prefer to use their mobile phones for their convenience. In fact, 50.48% of internet traffic comes from mobile phones and only 46.51% comes from desktops.

With this in mind, if you want to stay ahead of the game and reach your audience across different devices, optimising your website for mobile phones is a must.

With Website Builder, you automatically get a mobile-ready site that displays well across multiple mobile devices.

Design your website well

Web design impacts your audience’s perception of your brand.

Bad web design repels visitors and conversions. So, a well-crafted website helps you make a good first impression when visitors stop by.

Catch your audience’s attention with an appealing web design to get your visitors to stick around.

But how do you curate a well-designed website?

Use high-quality photos

Don’t use blurry and pixelated photos. It makes you look unprofessional and leaves an enormous impact on how people see your business. 

Add white space to your website layout

Keep your web pages simple and clean by using enough white space. Give your pages some breathing room. No one likes to read an overpacked page.

Choose a readable font

Decorative fonts can be a lot of fun, but they don’t always translate well on screen. Choose the font which visitors can easily read and understand, so they can get your message effectively. 

Test and publish your website

Before officially launching your website to the world, make sure it works on all browsers. The good thing about Website Builder is that your website is guaranteed to be accessible using all devices and browsers.

Check each page thoroughly and ensure all images are visible, links are accurate, and the format is correct.

This might take time, but it’s better to triple-check everything rather than get complaints from visitors.

You just made your first website!

Keep in mind that a website is never truly finished, especially if you want to keep adapting. There is always new information to add, improvements to make, and experiments to run — it’ll always be a work in progress.

The most effective way to attract traffic and conversions is to publish valuable content, optimise your website regularly, and keep your web design up-to-date.

Ready to create a high-converting, optimised website? Take this free online course to help you get started.