Having bad website aesthetics and functionalities can drive potential customers away. That’s why website owners give their all when designing and updating their UX and UI.
Think of it this way: a well-designed user experience can help you draw more traffic into your marketing and sales funnels. As a result, your brand gets better chances to convert more leads into paying customers.
Find out how your brand can capitalise on the latest web design trends.
7 Next Big UX/UI Trends for 2023
Brought on by OTT channels and music streaming apps, data visualisation has become a mainstay design.
Users like to see their “collections” summed up in logical groups, with similar and relevant recommendations following closely behind.
Take YouTube Music, for example. The application displays the listener’s favourites in one row and segregates recommended playlists in the next row based on the listener’s preferences. Don’t forget about Spotify’s viral “Wrapped” campaign that everyone anticipates at the end of the year.
The visualisation is so much better to look at and understand as compared to plain lists
Optimising this feature on your website may not be easy. With that, partnering with web design experts would be best.
READ: The Ultimate Guide When Working with Our Web Designers
A cross-device user experience is a complicated feat and requires the backing of a robust technological setup.
It’s a feature that lets users initiate an activity on your website on a device and continue from the same point on another device.
For example, a user explores a product starting on a mobile phone on your Instagram channel and can continue the activity on the desktop without breaking the flow of the browsing experience.
UI/UX trends are big on illustrations today. Even more so, users enjoy looking at interactive illustrations that respond to their touches or clicks. These are called micro-interactions and add to the quality of user experience and journey on your website.
Micro-interactions also enable users to experience the effects of “direct manipulation” of an object on the website, giving them control over how the website behaves.
In 2023, you’ll be looking at extreme animations and more advanced micro-interaction features.
RELATED: How to Drive Results with Responsive Web Design
Immersive Scrolling and Navigation
Immersive scrolling is the next level of combined micro-interactions that respond to the scrolling action with an animated, immersive user experience. It makes navigation fluid.
It guides the customer’s eye where your brand wants it and encourages the user to interact with your website more. As a result, you can display the content that users often skip and get them to interact with it.
You can check out how Apple nailed immersive scrolling to perfection with its product display pages.
Expect to see the “dark mode or anti-light mode” design trend go bigger in 2023.
It gained popularity as it gets rid of bright backgrounds that are unpleasant to the eyes. Instead, users can opt to switch to dark mode, letting them scroll through your content easily.
When you integrate dark mode on your website, don’t limit your option to plain black only. There are tons of different dark shades you can use to complement your brand colours such as cool black and warm black.
The cursor is the first element of a website that users interact with when going to and exploring your website. So, it’s something you need to update and improve too.
In fact, Google Chrome recently launched a browser extension that enables its users to customise their cursors.
You should maximise this trend and upgrade your cursors encouraging users to click and engage. Perhaps, you can optimise a pizza-themed cursor for your food business or a paw-shaped one for your veterinary clinic.
Minimalism is back in vogue. This theme packs a punch through the message your brand wishes to deliver.
A great example is the technologist brand “We Ain’t Plastic.” Their minimalist website speaks volumes without many words.
However, this UX design is a tightrope to walk on. Since the design elements are low in number, the content and purpose of the website should be accessible, meaningful, and straightforward. Or else, it would just end up looking like a website that’s compiled thoughtlessly.
READ: 5 Reasons Attractive Web Design Matters for Your Small Business
Boost Your Conversions With Improved User Experience
If you think about it, user experience design isn’t a tough thing to implement.
Aside from using the right technology and getting expert help to bring an idea to fruition, all UX/UI trends follow the same concept: intuitiveness, value, speed, and adaptability. As long as your UX/UI design encompasses these elements, your website should perform well.
However, for the extra edge in the competition, leverage the power of the UX/UI trends mentioned in the list above. And remember to consider which fits your style and branding as well.