Almost 30% of all internet traffic comes from search engine usage. If you want to attract more users to your website, you need to show up and rank on search engines. This is where search engine optimisation (SEO) comes in.
SEO is the process of modifying and improving on-site and off-site elements to achieve higher search engine rankings. SEO will help you gain far greater visibility on the world’s most popular search engines such as Google, Bing, and Yahoo.
In this exclusive webinar, join digital marketing industry expert Kate Furnifer as she delves into the ropes of SEO and how you can start achieving better search engine performance over competitors.
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Learn the Basics of SEO
In simple words, SEO is the process of optimising your website to achieve better rankings and visibility on search engines. Its end goal is to boost the number of visitors to your website and improve the quality of the resulting interactions.
Millions of users rely on search engines to get access to a variety of information, ranging from complex research to online shopping listings to movie recommendations.
When a user enters a search engine query, a wide array of results is generated in just a few seconds. Google will decide which results to display first to users based on the quality and credibility of the website.
In the first part of the webinar, you will gain insight into how search engines rank results, the different kinds of SEO strategies, and how you can optimise your website to push it to the first page of search engine results pages (SERPs).
Create Search-Friendly Content with On-Page SEO
On-page or on-site SEO helps you update your website content and add components such as keywords, internal links, and meta tags. These additions improve not only your performance on search engines but also enhance your website’s user experience.
Another key SEO strategy is keyword research. Inserting relevant keywords into your content helps search engines display your websites to the most relevant audience — and this has obvious benefits for both users and website owners.
Meta tags, meta descriptions, and alt text for images also make it easier for search engines to understand your content and are an indispensable part of any SEO strategy.
In the second part of the webinar, learn the importance of SEO-friendly content and how you can consistently deliver quality, well-structured content that adds value to the user experience.
With Google and other search engines adopting increasingly pro-user algorithms, this is certain to help you achieve a high-ranking website.
Establish Credibility for Your Site with Off-Page SEO
Off-page SEO refers to the various techniques applied outside your website that help improve search engine performance.
This strategy is crucial because search engines give a lot of importance to backlinking. Google views quality backlinks as a sign of trustworthiness.
One way of implementing off-page SEO is to partner with relevant websites in your field by guest-posting on their blogs. While you provide them with valuable content, you get a high-quality backlink in return. These mutually beneficial arrangements lead to a healthy backlinking profile.
In our SEO webinar, you’ll also learn the different ways you can maximise your backlinking potential, including new and unique strategies such as influencer marketing.
READ: What is Link Building and Why It’s Crucial for SEO
Implement Technical SEO to Improve User Experience
Search engines have unique algorithms that look at more than 200 different factors to determine website ranking.
Some of these factors are the technical elements of your website, such as a structured XML sitemap, fast page loading speeds, and image size and optimisation, to name a few.
These technical factors help Google determine how user-friendly and accessible your website is. Without technical SEO, search engines will be less likely to find, index, and rank your website on relevant search queries.
The webinar also touches on the important on-page aspects you need to optimise as you create an effective technical SEO strategy. This includes the removal of unnecessary components, improving site responsiveness, removing broken links, and improving website security, among others.
Sign Up and Raise Your SEO Game Today
SEO is an umbrella concept comprising various techniques and strategies that catapult your website to the top of any SERP. In today’s competitive world, you simply cannot afford to lose out on valuable website traffic due to poor optimisation, and this is where SEO can help you.
To gain an in-depth understanding of how on-page, off-page, and technical SEO work and how you can incorporate them into your website strategy, join our FREE Crazy Domains SEO Webinar today!